New Logo & Brand Collateral

Central Value Hardware

Re-brand

Central Value Hardware was looking for help with a re-brand of their store. The small store had been around for many years and wanted a new logo and brand style that would attract more females into the store because they were starting a new workshop called "Do It Herself Workshops" for women.

The Problem

Central Value needed to re-vamp their longtime brand identity to attract more females so that their new workshops were successful.

​The Target Audience

Single females ages 25-35 years old that rent or own their home.

​The Design Process

• I chose to go with blue, gold, and green for the color palette to show growth, strength, and optimism.

• With the target audience being female I chose images of women using tools to draw in more females.

• Clean lines and natural textures brings the brand identity up-to-date and adds a clean, contemporary fell.

Business Card Front

Business Card Back

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