Inspirational Video

Digital Logo Update

Inspirational Video Logo Update to Digital Format

Original Music - Grand Larson

I was approached by singer/songwriter Brian Larson to create an inspirational video that tells the story of his song Simple Changes. This song suggests to the listener that positive thinking can bring positive change to one's every day life with it's catchy chorus hook that proclaims, "changes to your thinkin, changes how you're livin."

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The Problem/Goal

The challenge was to tell the story without making this a lyric video like so many others so that it would stand out among the sea of original music on the web.

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The Target Audience

​The target audience was males and females ages 35 to 55 years old. This is the age group that most commonly uses YouTube to discover new music.

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The Design Process

• After a consultation with the client, it was decided the direction he preferred was to include numerous inspirational quotes that help tell the story along with the lyrics.

• The client had a collection of inspirational images and text that he wanted me to use.

• I added the inspirational text where it seemed most appropriate to help tell the story.

• I used imagery and video to help narrate the story being told.

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Old Print Logo

New Digital Logo

Simple Changes - Grand Larson

Check Out Grand Larson Here!