Dumbo Re-imagined

Fun With a Classic

The 85th anniversary of the release of Walt Disney's Dumbo is coming in 2026. In a fun project, I updated the logo and added a few pieces of collateral to go along with the logo. This was a fun project. I enjoyed reminiscing and researching the original brand collateral from 85 years ago.

The Goal

The primary goal for this project is to attract a new generation of Dumbo lovers.

Target Audience

• I would focus on 5 - 10 year olds for the primary target audience.

• Secondary target audience would include adults ages 25 - 45 years old with children in the primary target audience age group.

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Design Process

• I wanted to keep the feel of the old logo but with more updated typography so, I used block style typeface and added a bevel to give it a 3D effect.

• I added the circus tent inside the letters to show that the movie is about the circus.

• The color palette of reds and blues exude excitement and strength.

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Disclaimer: Content on this page is just a fun project that helps build and display skills in illustrative typography. Depewtiful Design does not own any rights or intend to use Disney copyrighted property for monetary gain.

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