Branford Music Connection

Non-profit Youth Music Program Logo

Branford Music Connection is a non-profit music program for youths located in Northern Florida. The program is new to the area and was established by a mother that wants all children to have the opportunity to learn and participate in the joy of music.

The Challenge

The client wanted a recognizable logo that would be attractive to all genders and ages so that children as well as their parents will want to be a part of the program.

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The Target Audience

• Males and females ages 12 to 19.

• Secondary audience males and females ages 20 - 55.

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Design Process

• Research other similar programs.

• The client initially requested a logo with a music staff and music notes to be incorporated into the design. I played with this idea and another completely different idea.

• In the end, the client preferred the logo with the drum and instruments.

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New Logo

Rough Cut

Final Logo

T-shirt Mock-up