Branding

One World Style Guide

Brand Identity

One World is an organization that focuses on environmental equity for the world. Their goal is to raise awareness about access to a healthy living space for all where no one has to take on the burdens of environmental impacts in an unjust way with a focus on environmentally safe practices to save the Earth.

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The Challenge

Raising awareness and addressing the disparities and environmental burdens that exist for underdeveloped and developing countries around the world.

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The Target Audience

• Middle to upper-class ages 35 - 65 years old

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Design Process

• Natural elements take the spotlight to reinforce the goal of saving the Earth.

• A tree and it's natural colors are the main focus.

• The color palette of green, blacks, and greys represent power, growth, and balance.

• Secondary color palette of brown, rust red, and cream represent friendship, excitement, and warmth.

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